A business blogger is a business speaker
A speaker has more than a few ways to let his voice be heard. Standing in front of a group trying to make a point, teach a lesson or motivate some action is certainly one way. Writing a story around a point is another. Writing a blog post works too.
There are so many voices competing for people’s attention that sometimes people do not have the time or the interest to listen to a business speaker. Some times people only have a few minute to devote to skimming a blog post. So how do you get your voice heard in a short post? Get to the point.
Make a point worth making. Prove your point. Then let the reader go. You said your piece. Your voice was heard. Now let the reader go. If your point was interesting or useful, the reader will come back again.
So when a business speaker cannot get in front of a big group for a long period of time, he can get in front of a small group for a small time in a blog. Now that you are in front of me, I feel like I may have made my point and I will let you go now. I hope you come back.
