A business speaker is generally a noun or a pronoun. You get some information from the speaker or you have an enjoyable time listening to the speaker. But when someone becomes a verb, you have impact. As an example, I had the honor of training sales people to go door to door placing free trails for bottled water coolers and bottled water service. I did not invent the methods I found most effective. I did work hard to perfect the talk, the actions and the responses. The routine developed a name. It was called “Troning”. I didn’t name it, but I ran with it.
Becoming a verb helps people understand and internalize what you are trying to teach them and help them mimic and repeat your successes. So how can you become a verb?
