I am not sure what other choices you have right now. If your business is not booming in this unsure economy, then you need to do something about it. I realize it is very tempting to cut back as far as you can and dig a hole to hide in while the economy has a chance to turn around. But that eliminates all your abilities to react to opportunities, to develop new business models and to take business from your most frightened competitors. Wouldn’t it be better to just go out and sell like your business depended on it and create some increased revenue?
